3
3 Tier System
The three-tier system refers to the alcohol distribution system in the U.S. comprised of suppliers/producers (tier 1), distributors (tier 2), and...
A
ABPs
An annual business plan is a document that lays out a business's objectives and its roadmap for achieving its goals on an annual basis. It provides a...
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AI
Artificial Intelligence is the ability of computer systems to perform things that are normally done by people — in particular, things associated with...
API
Application Programming Interface is a type of software connection between computers or programs that allows applications or operating systems to...
Assortment
Assortment refers to the different types of brands, flavors, or products in a package. A mix-pack may have an assortment of different IPAs....
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B
Bev Al/Bev Alc
Bev Al/Bev Alc refers to any business operating within the alcoholic beverages space. This is across all tiers and across wine, beer, and spirits....
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BI
Business Intelligence refers to the tools, technology and strategies used by businesses to support the analysis of business information and data. BI...
C
Category
Categories in the alcoholic beverage industry refers to the different types of alcohol that defines a beverage. The main categories of the industry...
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CE
CE refers to case equivalent which is a standard unit of measure for a beer wholesaler. A CE is 24 12oz servings of beer. That is 24 12oz bottles or...
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Chain
Chain refers to a type of retail store which has several locations that share a brand and management.
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Cloud-Based
Cloud based refers to products or services that are accessed on-demand via the internet. Anyone with access to the internet can use cloud-based...
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COGs
Cost of goods sold (COGS) refers to the direct costs of producing a product sold by a business. This includes the cost of the labor and materials...
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Consumer Data
Consumer data is information about a consumer’s household, demographic and lifestyle details, behaviors and buying habits. This data can provide an...
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CPG
Consumer packaged goods (CPG) are products that are used daily by the average consumer. CPGs are used and consumed on a regular basis and therefore...
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CRM
Customer relationship management is a technology system used to manage a company’s relationships and interactions with customers and potential...
Customer vs Consumer
A Customer is an individual who purchases a product or a service, while a Consumer is the individual who consumes or uses the product or service....
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Customer-Centric Selling
Customer-centric selling is a sales method that uses a more personal approach with customers. It's a relationship building strategy that focuses on a...
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CWD
Category Weighted Distribution refers to a brand’s presence as a percentage of where money is spent in the category. For a brand to increase their...
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D
DaaS
Data as a Service (DaaS) refers to a data management strategy and solution for data integration, management, storage, and analytics. DaaS aims to...
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Data Governance
Data governance (DG) refers to the management of the availability, usability, integrity and security of an organization's data. The goal of data...
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Data Integration
Data integration refers to the combining of data from different sources into a single unified view. It aims to create meaningful and valuable data...
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Data Management
Data management refers to the collection, organization, storage and usage of data collected by an organization. Data management provides analytical...
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Data Mining
Data mining refers to the process of turning large amounts of data into useful information and knowledge. Data mining can uncover patterns and help...
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Data Visualization
Data visualization refers to the visual representation of information and data. Data visualization can organize and communicate large amounts of...
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Data Warehousing
Data warehousing refers to the storage of data in a data warehouse which organizes and consolidates large amounts of data. Data warehouses can...
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Depletion Data
Depletion data refers to the sales from distributors to retail accounts. This data can show you how many products are being sold over a certain...
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Distributor
Distributors act as the middleman between the manufacturer (brewery/winery) and the retailers (bars/restaurants/liquor stores) that sell the final...
DMA
Designated Market Area (DMA) refers to a region in the U.S. that is used to define the media markets of television and radio. There are 210 DMAs in...
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E
ERP
Enterprise Resource Planning (ERP) is a process used by companies to manage and integrate the important parts of their businesses. Many ERP software...
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F
FMB
Flavored malt beverage (FMB) refers to an alcoholic beverage made from a malt base, like beer, but stripped of malt characteristics and with added...
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G
GDPR
The General Data Protection Regulation (GDPR) refers to the legal framework that sets guidelines for the collection and processing of personal...
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Geographies
Not industry standardized, but refers to the defined geographies available for various data sets
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GTM
A go-to-market (GTM) strategy refers to the details and plans for how a company can engage with customers in the market and bring a product or...
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H
I
Independent
Independent refers to a type of retailer which is not associated with a larger brand and operates on their own.
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M
Market Share
Market share is the portion of a market controlled by a particular company or product. This is calculated by taking the company's sales over a period...
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MBOs
Monthly Business Objectives - mutually agreed goals for a Distributor to execute on behalf of Supplier
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ML
Machine Learning (ML) refers to a type of artificial intelligence (AI) and computer science which focuses on the use of data and algorithms to...
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N
NA
Non Alcoholic (NA) refers to beverages that do not contain alcohol. Oftentimes these can mimic the taste and look of alocholic beverages like beer or...
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Nielsen TD Linx
A catalog of on and off-premise retail information that provides a consistent of store-level performance and strategic needs
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O
Off-Premise
Off-premise refers to a retailer where the product is purchased on site but consumed elsewhere.
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On-Premise
On-premise refers to a retailer where the product is purchased and consumed on site like a restaurant, bar, or music venue. To drink a pint of beer...
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P
PaaS
Platform as a Service (PaaS) offers a platform for the creation of software via the internet. It allows users, typically developers, to develop,...
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Package
Package refers to the type of container in which a product is sold. This has to do with both the material used (ie cans or bottles) as well as the...
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POD
Point of Distribution (POD) - placement of a single product in a single account to measure availability of a given product. Different from Account...
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POS
A point of sale (POS) is the place where a customer pays for goods or services. It's where a final transaction takes place.
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POS Data
POS data refers to point of sale data, and you may also hear this referred to as scan data or even chain data. This data looks at items scanned at...
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Product Mapping
Product mapping refers to when businesses match their products to competitors’ products to make accurate price comparisons. Product mapping allows...
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Product Master
A product master takes product-related data and organizes it in a way that can give a complete, accurate, unified view. It may sound simple enough,...
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Product vs Service vs Solution
A product refers to an item or a good that can be purchased and used by a consumer. This is different from a service which typically refers to a...
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Q
QBRs
Quarterly Business Reviews whereas interdependent business organizations meet to better understand each other's objectives and expectations and...
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R
RAS
Route Accounting Software (RAS) is used in the field by distributors to coordinate across warehouse, inventory and sales processes to provide...
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Retail Year/Retail Calendar/4-5-4 Calendar
The 4-5-4 calendar is a retail calendar used to display sales quarters in blocks of 13 weeks. 4-5-4 refers to the number of weeks being compared in a...
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Retailer
A Retailer is a business that sells goods to the public for use or consumption. In the 3-tier system of the alcohol industry, retailers are Tier 3.
RMAs
Retail Market Areas as defined by key retailers, delivered through syndicated data providers
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ROS
Rate of sale or sell-through rate refers to the amount of inventory a retailer receives from a manufacturer or supplier relative to what is sold to...
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RTDs
RTD refers to Ready-to-Drink cocktails which are pre-made and pre-mixed cocktails, like margaritas, that you can enjoy directly out of the package....
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S
SaaS
Software as a Service (SaaS) refers to applications that are accessed via the Internet—as a service. Instead of installing software onto a computer,...
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Scan Data
When an item is scanned through a register, information is pulled up via the barcode (UPC) like SKU and price. Companies that offer scan data have...
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Segment
Within each category of alcoholic beverages are different segments, or different types of beer, wine, and spirits. We are seeing that the lines...
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SKU
A SKU, or Stock Keeping Unit, refers to the different packages available by brand and quantity and type. It is a unique number used to internally...
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Software
Software is a collection of programs and other operating information used by a computer to know how to work and what to do. This is in contrast to...
State Store
State store refers to the liquor stores in some states that are owned and operated by the state government. In many states, consumers have the...
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STR
Sales to retailer (STR) in the alcohol industry refers to transactions between distributors/wholesalers and retailers. This is the sale that happens...
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Streaming
Streaming is the method of transmitting or receiving live or recorded data (especially video and audio) via the internet as a steady, continuous flow...
Supplier
Supplier refers to the business that supplies the goods to a buyer or distributor. In many cases a supplier can also be the manufacturer. In the 3...
Syndicated Data
Syndicated data refers to general market data that isn’t specific to any one brand. It is a collection of retailer and product data that is typically...
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W
Wholesaler
A Wholesaler is a person or company that sells goods or raw materials in large quantities at low prices, typically to retailers. "Wholesaler" and...
Y
YOY
Year-Over-Year (YOY) refers to comparing measurable events on a yearly basis. YOY performance demonstrates if a business’s financials are increasing,...
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