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NA
Non Alcoholic (NA) refers to beverages that do not contain alcohol. Oftentimes these can mimic the taste and look of alocholic beverages like beer or wine. NA beverages are often sold in the same outlets as alcoholic beverages, offering an alternative choice, and should not be discounted when considering competitive sets.
Examples:
Heineken Non-Alcoholic 0.0, Athletic Brewing Run Wild Non-Alcoholic IPA