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CE refers to case equivalent which is a standard unit of measure for a beer wholesaler. A CE is 24 12oz servings of beer. That is 24 12oz bottles or cans. Since alcohol can come in a variety of different packages, a case equivalent (CE) is intended to give a standard for which to understand and compare volumes being sold. A keg of beer will often get translated into CEs in order to quickly understand how much product was moved.