Skip to content
← Back to Search

Market Share

Market share is the portion of a market controlled by a particular company or product. This is calculated by taking the company's sales over a period and dividing it by the total sales of the industry over the same period. Market share helps show the size of a company in relation to its market and competitors.

Examples:

In 2018, Amazon's market share was 49.1 percent of all online retail spend in the U.S.