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A product master takes product-related data and organizes it in a way that can give a complete, accurate, unified view. It may sound simple enough, but it's actually quite a complicated undertaking. Products are tagged and coded differently across systems and retailers, making it a bit of a nightmare to track a package as it travels. When trying to bring together data sets, a product master is the golden filter which can find, organize, and validate the different codes associated with a product to bring it all together to be analyzed.