Unique Product Attribution
To truly understand what's driving demand, we analyze the product SKUs in our datasphere from a consumer's perspective. That means breaking the confines of traditional categories (beer, wine, spirits) and style segments (IPA, Lager, Stout). Defining products based on these conventional terms doesn't allow you to understand whether a consumer wants hard kombucha, non-alcoholic beer, or fruit-infused canned cocktail. Historically, it was more common to know someone's preferred drink (mom and her chardonnay, dad and his Bud, grandma and her gin martini). However, we're now seeing that consumers are no longer loyal to one style. Instead, they choose products based on things like ABV, package type, flavor profile, or health and wellness attributes (gluten-free, organic, low-sugar, etc.). At InfoSource, our team of data scientists tag products based on these unique drivers and build algorithms to bubble up the factors that genuinely impact your sales. This unique product attribution provides a more realistic view of your true competitive set.
Scale of Coverage
We’ve done the data wrangling from all corners of the industry to bring you the most comprehensive coverage available. We’re mining insights from over $35 billion in beverage sales transactions annually. That’s over 231 million CEs from more than 65k beer, wine and spirits SKUs moving at 180k+ locations across the country. And we’re adding more every single day. Tracking more SKUs across more locations allows you to finally get a better understanding of what’s happening at a local level and catch product trends before they reach critical mass.
One of the greatest challenges that beverage companies face with data is attempting to make sense of it when every distributor, retailer, and supplier seems to have a different way of coding products across tools. (We found 93 distributors, 76 distinct VINs, 113 unique product descriptions, and 6 unique UPCs for just one specific variety pack of White Claw Hard Seltzer). These discrepancies make it a nightmare to accurately track the performance of a product. So, we tackled this beast of a challenge and built a Product Master to serve as the source of truth for the industry. We can take all 1500+ variations found for a 6pack of Bud bottles, or the 529 coding variations for Voodoo Ranger, and map them to one unique InfoSource ID (ISID). You know how you can type something like “Lagantis IPO” into Google, but it knows you were really searching for “Lagunitas IPA”? It’s like that.
Scope of Data
We know that to get a true understanding of what’s really happening in your markets, you need to have a holistic view of buying behavior across channels. We track beverage sales-to-retailer (STRs) across 180k+ locations, including chains, independents, on-premise, and off-premise retail types. We are the only platform that can offer alcohol sales data from independent and on-premise retailers in all 50 states, right alongside scan data from off-premise chains. Through our extensive partner network, we also analyze information from depletion data, ERP data, RAS data, CRM data, census data, POS data, and more, which enables our Datasphere to provide the most targeted market intelligence available in the industry.
Power your business with InfoSource
“InfoSource’s sales intelligence tools give our sales team the ability to monitor our beers and similar brands in the marketplace, both off and on premise, to understand the big picture, but also then uncover store level opportunities. By having that data, we are able to offer more strategic insights and solutions to our wholesalers and offer consumers more of what they are looking for.”