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Encompass Connect 2021 - InfoSource Panel Featuring Eagle Rock Distributing and CANarchy Craft Brewery Collective

How To Use Competitive Sales Intelligence to Identify Micro Trends and Drive Targeting Efforts

Tune in to watch our panel of experts from the industry’s leading data providers and forward-thinking distributors discuss how to effectively execute a data-driven sales model based on consumer demand. The panel explores market shifts impacting sales, incorporating data in both on- and off-premise strategy, and how hyperlocal data can help you identify microtrends before the market becomes saturated. You will come away with tactical ways to use data to optimize efficiencies and strengthen supplier and retailer partnerships, a better idea of the types of data currently available on the market, and some insight into trends from top data scientists at InfoSource.


Sameer Mungur, Chief Data Officer, Fintech, InfoSource

Nick Lake, President, 864 Consulting

Thomas Johnstone, VP of Sales Technology and Strategy, Eagle Rock Distributing

Chris Russell, Chief Commercial Officer, CANarchy Craft Brewery Collective